A close second, third, and fourth are the "Big Three" Patek Philippe, Audemars Piguet, and Vacheron Constantin. Rolex is the absolute top brand in holding its value for when the time comes is and when one chooses to sell their watch on the preowned market. However, compared to Rolex, nobody can hold a candle when it comes to holding their value. When compared to other brands that are considered to be much lower market brands than Rolex (such as TAG Heuer for example), JLC may hold a higher average resale value. Do Jaeger LeCoultre watches hold their value? This leads us to the next question which will summarize the last one. Some watches and watch brands are able to hold a higher than average percentage of their original value though. However, these cases are so rare, so few and far in between that it would be more of a gamble than an investment to expect it to appreciate in value. Have there ever been watches in history that have increased in value? Yes. As soon as you use it once, it already lost a chunk off of its original manufacturer's suggested retail value. A watch, on the other hand, is a consumer product, just like a car. Categorically, investments are designed to increase in value. Watches should never be looked at as any form of investment. Are Jaeger LeCoultre watches a Good Investment? In fact, Jaeger LeCoultre has produced hundreds of in-house movements over the years and continues to provide calibers to some of the best and brightest names in the watch industry as well. Some would even place their craftsmanship up there with the likes of a Vacheron Constantin, A Lange & Sohne or even a Patek. In terms of high-horology, JLC is considered a more prestigious brand. In the world of watchmaking, a lot can happen in sixty-five years. JLC was established in 1833 and had almost a 65-year head start on Rolex in terms of watchmaking experience. They are also known as one of the most creative and inventive watchmakers in the industry with their high complication watches and innovative designs. View Jaeger-LeCoultre Watches View Rolex WatchesĪ JLC is an excellent watch and a very respected brand. Jaeger-LeCoultre also has some rigorous testing which lasts 1000 hours. That being said, if you think you might bang it up, a Rolex in most cases is better suited for your lifestyle but if you're committed to buy a JLC despite having a very active lifestyle, go for any model in the Master Compressor series. In fact, in some of the Rolex ads, they even brag about how no human can withstand the kind of abuse that Rolex watches go through when being tested, but they do it anyway. With the exception of the Master Compressor series (above, left) which is built tough as nails, many people that have owned both brands claim that the Rolex's sporty timepieces from series such as Sea-Dweller, Explorer or Deep Sea, for example, are better suited for a very active lifestyle that includes extreme adventurers, heavy sports or overall high-speed athleticism. In terms of design options from which to choose, they both make great-looking watches that are worth buying. However, if you simply aim to impress the average layman, you're better off with a Rolex since a smaller percentage of everyday people recognize the Jaeger-LeCoultre brand. It's just a finer type of watch from a more exclusive brand. If your objective is to impress a watch collector with your understanding of horology and watchmaking history, certainly go with the JLC, and if you can afford it, get a model with high complications. It's a brand that is rich in watchmaking history, at the top of their game, and in many cases, possibly more impressive than Rolex. JLC was a household name long before Rolex was ever in the picture. Among watch connoisseurs, Jaeger-LeCoultre is considered a top-notch brand. It's no big secret that Rolex produces excellent watches, that's one of the reasons they are so famous in the watch business, but don't let Rolex's fame fool you though. You have Rolex with better brand recall and JLC with better prestige. This is still very impressive with regards to brand recognition but pales in comparison to the number of people that hear the company name Rolex and instantly think of fancy watches. JLC is the 36th most recognized Swiss brand name in the world and the 14th most famous Swiss watch brand. Is Jaeger LeCoultre better than Rolex? Rolex is all the way at the top of the food chain as the most recognizable luxury watch brand in the world. Brand Recognition & PopularityĪs a brand known for "Haute-Horlogerie" (high horology), JLC is in a different class of watch than a Rolex. Let's summarize the differences between these two giant brands. "Which is a better watch, a JLC, or a Rolex?". Let's rate & review these two brands and find out which brand users prefer, Rolex or JLC! Rolex VS Jaeger-LeCoultre: What's Better?
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